AMD GPUs to get price cut, HD 7970 GE to start selling next week

Anandtech reported that AMD are officially cutting the price for their high-end GCN based graphics cards on July 16, with the Radeon HD 7970, Radeon HD 7950 and Radeon HD 7870 all getting the cut. The 7970 will have it's price dropped from $479 to $429, the 7950 from $399 to $349, and the 7870 from $349 to $299. These represent a significant reduction over the launch prices of $549, $449 and $399 respectively.

It should be noted that many retailers are selling these cards already at new prices, so AMD are only making the current prices official. For example, Anandtech reported that on Friday night Newegg were selling some models at lower price than the new MSRP.

Card	Launch Price	Spring MSRP	Summer MSRP
Radeon HD 7970	$549	$479	$429
Radeon HD 7950	$449	$399	$349
Radeon HD 7870	$349	$349	$299
Radeon HD 7850	$249	$249	~$239
Radeon HD 7770	$159	$139	~$119
Radeon HD 7750	$109	$109	~$99

AMD have also said that they will continue to offer the free game promotions with selected products for some time, including the 7900 series Three For Free promotion and the 7700/7800 series DiRT Showdown promotion.

When asked about the launch of the new HD 7970 GHz Edition, AMD told Anandtech that most of their partners will be using custom boards, causing a delay from the originally expected late June. It is hoped that XFX and Sapphire will have cards to launch in the coming week. It'll be interesting to see how the 7970 GE cards are priced, as they will theoretically be premium cards. The MSRP is $499.